Sunday 19 July 2015

Men fashion week

     The Council of Fashion Designers of America is launching New York Fashion Week: Men’s, a standalone showcase for American men’s fashion  kicking off July 13-16  with the Spring/Summer 2016 collections at Skylight Clarkson Sq.

New York Fashion Week: Men’s will be presented by Amazon’s fashion sites – including Amazon Fashion, East Dane, and MyHabit – with additional support from Cadillac, Shinola, DreamWorks Animation  and Dockers                                            
The man in the crocheted top and hooded tabard outside Skylight Studios in New York’s West Village is mournful. A fashion student at the Royal College of Art in London, he’s here to promote his SS16 collection guerrilla style by handing out fanzines displaying his wares to the assorted buyers, fashion press and hangers-on attending New York’s first ever men’s fashion week, largely held in the venue, a repurposed photographers’ studio. “Londoners are much more friendly – these people are tough,” he complains, as New York’s fashion industry marches purposefully into the industrial white hallway.

New York fashion week: men’s, to give it its full title, is above all a business opportunity. Next week is market week, when buyers come to check out the collections on the racks and decide which they’re going to select for their customers – boutiques, department stores and e-tailers like Matches fashion or Net-a-Porter’s menswear site, Mr Porter. Having a New York men’s fashion week now, three weeks after the fashion industry has attended the traditional menswear shows in Paris and Milan (preceded by LCM, the burgeoning menswear week in London) makes commercial sense: instead of merely perusing the clothes on the racks in the designers’ headquarters, as buyers have traditionally done, they can experience the designers’ visions in catwalk shows.

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