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Wednesday 29 July 2015
In the world of sports, there are numerous, detailed metrics to determine success. In professional basketball, for instance, athletes are judged on championships, Most Valuable Player (MVP) awards, scoring titles, Olympic medals, longevity in the league, and seemingly countless other personal achievements. With so many metrics and positions, it’s nearly impossible to objectively compare players within the same sport. Some circles, for example, energetically argue over the supremacy of NBA greats, Kobe Bryant and LeBron James. Kobe fans cite his five NBA championships and one MVP award, while LeBron fans cite two NBA championships and four MVP awards. If comparing athletes within a sport is difficult and fruitless, then evaluating and comparing athletes among the various sports is next to impossible. So, as statisticians and sports fanatics tirelessly search for the perfect formula to measure greatness, we’d all do well to remember that there’s only one tried-and-true way to judge sports achievement: the Wheaties box. Beginning in 1934, prominent athletes have graced the panels of the Wheaties box, making it the “Breakfast of Champions.” For even the greatest athletes, winning championships, medals, and other athletic honors does not come easily; these challenges, however, should pale in comparison to the task of convincing millions of people that Wheaties – such a lackluster, bland cereal – is a tasty way to enjoy the most important meal of the day.
Some of the athletes featured on the Wheaties box had only fleeting moments on the orange carpet, while others proudly stood the test of time and became regular fixtures in our kitchen pantries. Regardless, can it be questioned that Wheaties’ operational longevity over the last ninety years is largely due to its brilliant partnership with the world of sports? And can it be questioned that, despite the brand’s recent struggles, gracing the Wheaties box is a coveted honor for even the most outstanding athletes? what are your views leave a comment and share.