Salt of the Earth – Blue Collar Worker

Using premium quality, ring-spun denims, and trawling influences from traditional archive workwear pieces from the 1930’s, 40’s and 50’s, products are given a twist in terms of styling, with a distinct British flavour, never losing sight of the fact that these are true utilitarian pieces.

The focus of the collection is functionality coupled with practicality to produce exceptional workwear men’s denim. The overt attention to detail in terms of garment construction and finish speaks of quality workmanship. Pockets are lined and re-enforced with hidden rivets and bar tacks, seams are 2-ply stitched for added strength with all working as intended for pure focused jeanswear that will last.

The Autumn 2015 season sees the introduction of a focussed range of pared down product under the sub-heading ‘BLUE LINE’, comprising of 4 key silhouettes, a broader palette of washes and the introduction of comfort stretch denim for the first time.
Prices are kept deliberately competative and every effort had been made to ensure that the product reflects the integrity of the main line offer.
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