Eisenhower Wearing Lacoste in the Fifties

By 1933, Lacoste started his company, and the polo shirt began selling internationally and quickly to athletes and fans around the world. Looking for new opportunities, Lacoste realized he could sell more shirts if he created various designs, and so shirts of different colors began to be sold which gave way to the modern trend of bold polo shirts. Sold only in fine menswear and department stores, the polo shirt was now considered a staple in any well-dressed man’s wardrobe.
By 1933, Lacoste started his company, and the polo shirt began selling internationally and quickly to athletes and fans around the world. Looking for new opportunities, Lacoste realized he could sell more shirts if he created various designs, and so shirts of different colors began to be sold which gave way to the modern trend of bold polo shirts. Sold only in fine menswear and department stores, the polo shirt was now considered a staple in any well-dressed man’s wardrobe.